ABOUT DAVID WYLIE
EXPERIENCED | CREDIBLE | STRATEGIC
David Wylie is a 20-year veteran of the Canadian media industry and is founder and principle of David Wylie Media + Communication and The Media Playbook.
FROM 'NEWS MAKER'
A good story goes a long way.
Nothing captures hearts and minds like a well-told tale – with the right angle, the right details, the right pace. Where better to learn the art of the story than newspapers?
I had an early romance with newspapers, and followed the passion by working for big dailies across the country – from the Toronto Star to the Vancouver Province to the Ottawa Citizen. I covered breaking news, court cases, politics, and technology. I've held nearly every role there is to hold in a newsroom: reporter, managing editor, creative director.
I'll just come out and say it: What good is a story if nobody is there to listen?
Attracting attention, gaining the limelight, having an outlet – that helps you build reputation, gain influence, and achieve your objectives.
That's why I moved into communications, working on multi-million dollar projects for a big corporation,
I have a proven track record as spokesman and strategist.
As lead spokesman on a controversial project affecting more than 100,000 people, I've done my fair share of adversarial interviews. I've also captured public attention for my clients through clever news releases and long-term communications plans.
Interviewing is a key skill from years of experience. I ask the right questions to get to the heart of your message.